JLink in Keil v5

I keep getting the following error when trying to download via Keil using JLink to the 14850 Basic evaluation board from any of the example projects in the SDK

JLink info:
------------
DLL: V4.94h, compiled Nov 28 2014 17:53:34
Firmware: J-Link OB-SAM3U128 V1 compiled Nov 28 2014 10:24:11
Hardware: V1.00
S/N : 480055040
* JLink Info: Found SWD-DP with ID 0x0BB11477
* JLink Info: Found Cortex-M0 r0p0, Little endian.
* JLink Info: FPUnit: 4 code (BP) slots and 0 literal slots
ROMTableAddr = 0xE00FF003
Target info:
------------
Device: Cortex-M0
VTarget = 3.300V
State of Pins:
TCK: 0, TDI: 0, TDO: 1, TMS: 1, TRES: 1, TRST: 1
Hardware-Breakpoints: 4
Software-Breakpoints: 8192
Watchpoints: 2
JTAG speed: 50 kHz

No Algorithm found for: 20000000H - 2000009FH
No Algorithm found for: 20000160H - 20000323H
No Algorithm found for: 20000340H - 200003E3H
No Algorithm found for: 20000440H - 20002EC7H
Erase skipped!
Error: Flash Download failed - "Cortex-M0"
***JLink Error: Could not start CPU core. (ErrorCode: -1)